Target Audience Profile

Below is a description of the typical person who represents the marketability of the my film.  His hobbies, interests and pursuits are all linked in some way to the genre I have chosen: thriller, crime and horror.

This is Marcus.  He is 18 and is currently studying A levels in Psychology, Law, Media and Maths.   On the completion of his A levels, Marcus hopes to go on to University and study Law and one day hopes to be a barrister.  He has an interest in Law and crime.  This is also due to the fact that his Dad is a security guard at a prison who deals with criminal and thieves daily.

  Marcus is very active and enjoys sport.  His hobbies include going to the gym, playing football with peers who are the same age as him.  Marcus also enjoys going to parties as he likes  to spend time with his peers and likes to socialise.  He also enjoys spending time with his family and friends by watching movies together at the cinema.  He frequently watches films at the cinema with his peers and has a particular interest in the crime and thriller genre.  This is due to influences such as his family's occupation and his particular interest and studies.

  Marcus enjoys spending time with his family and is interested in the stories that his father relates about work as a prison officer.  As Marcus and his father are both interested in crime, they regularly watch crime shows together.  They also have an interest in TV drama and the crime genre and therefore like to work out who the criminal is without many clues before it is revealed to them.

  Marcus is intellectual and is getting high grades in his current subjects that he is studying.  He also likes to know what current world events are happening, economically, politically and socially.

  As a student who doesn't have a lot of money and doesn't currently have an occupational job, Marcus would fit into the DE social class category.  Above is a table from the BFI statistical yearbook 2012 and shows the films with an above average DE audience share.  From this, there are not many clues as to what sort of film would appeal to the DE social class.

  From the table above, however, it is clear that there is a market for the crime, thriller genre and it would appeal to the age group of 15-24 so this would also appeal to the typical person in the marketability of my film.  As the Inbetweeners movie is at the top of the table with 67% of the audience being in the age of 15-24 shows that the marketability for this film is interested in the idea of partying.  Also, it could suggest that this age group would also be interested in films such as the Inbetweeners movie because they might be able to relate to the characters more so than in other films, therefore increasing the interest in the film.

  From this information, I can incorporate certain and ideas and themes that are popular in the films listed above into my own film.  For example, I think the idea of a house party at the start of my movie in the opening sequence will really appeal to my target audience (15-24) as this age group is interested in films such as the inbetweeners movie which has this theme of partying and having a good time throughout.  Also, I can use the idea of the main characters being in the region of 15-24 years old as this would help the target audience to relate to the characters and the film more and are therefore more likely to watch the film.  In the target audience profile of Marcus, the typical person who is likely to watch the film also enjoys socialising and going to parties themselves so are also more likely to be interested in watching a film that incorporates these themes.